Product Information - Digital Asset - Master Database
PIMs, DAMs and MDMs Explained
Guide to Content Service Platforms
Building blocks to enable your business to push products to the relative market in multiple forms and structures ensuring your customer needs are serviced
The concept of a Content Service Platform encompasses many smaller interconnected applications and processes. The key to success is being able to mix and match processes built around standard APIs and data interchange methods to ensure that the system meets the business requirements.
The ability to manage, capture and report on data from multiple sources including pictures, movies, spreadsheets, APIs and many, many other formats. Storing comparing, normalising and merging the data is a crucial component which can then identify holes in product information or trends of customer behaviour.
Using this information, the marketing team can define rules to automate the publication of data into channels for customers to consume or the marketing team can manually create new products from the collections of products. Complete lifecycle management with histories and versions can be maintained, and used for reporting and analysis in both AO UK Business Information Servers or your own BI Applications
PIM - Product Information Management
Product Information Management (PIM) is the central storage of all information regarding products and their relationships with each other, associated assets and distributed channels
DAM - Digital Asset Management
Digital Asset Management is the storage, tagging, search and retrieval of files and objects for a brand or company. Objects and their relationships with each other can be complex and difficult to manage, a problem that can be solved with AO UK.
MDM - Master Database Management
Master Data Management is the practice of keeping only a single version of an asset, object or product, therefore, eliminating errors and effectively having a single source of truth for your products. This eliminates errors and marketing working with data that has become redundant.
Guide to Content Management Systems
Building blocks to enable your business to push products to the relative market in multiple forms and structures ensuring your customer needs are serviced
The concept of a Content Service Platform encompasses many smaller interconnected applications and processes. The key to success is being able to mix and match processes built around standard APIs and data interchange methods to ensure that the system meets the business requirements.
The ability to manage, capture and report on data from multiple sources including pictures, movies, spreadsheets, APIs and many, many other formats. Storing comparing, normalising and merging the data is a crucial component which can then identify holes in product information or trends of customer behaviour.
Using this information, the marketing team can define rules to automate the publication of data into channels for customers to consume or the marketing team can manually create new products from the collections of products. Complete lifecycle management with histories and versions can be maintained, and used for reporting and analysis in both AO UK Business Information Servers or your own BI Applications
PIM - Product Information Management
Product Information Management (PIM) is the central storage of all information regarding products and their relationships with each other, associated assets and distributed channels
DAM - Digital Asset Management
Digital Asset Management is the storage, tagging, search and retrieval of files and objects for a brand or company. Objects and their relationships with each other can be complex and difficult to
MDM - Master Database Manager
Master Data Management is the practice of keeping only a single version of an asset, object or product therefore eliminating errors and effectively having a single source of truth for your products. This eliminates errors and marketing working with data that has become redundant.
PIMS - DAMS - MDMs
Content Service Platforms
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