AO UK Ltd

Product Information - Digital Asset - Master Database

PIMs, DAMs and MDMs Explained

Guide to Content Service Platforms

Building blocks to enable your business to push products to the relative market in multiple forms and structures ensuring your customer needs are serviced

The concept of a Content Service Platform encompasses many smaller interconnected applications and processes. The key to success is being able to mix and match processes built around standard APIs and data interchange methods to ensure that the system meets the business requirements. 

The ability to manage, capture and report on data from multiple sources including pictures, movies, spreadsheets, APIs and many, many other formats. Storing comparing, normalising and merging the data is a crucial component which can then identify holes in product information or trends of customer behaviour.

Using this information, the marketing team can define rules to automate the publication of data into channels for customers to consume or the marketing team can manually create new products from the collections of products. Complete lifecycle management with histories and versions can be maintained, and used for reporting and analysis in both AO UK Business Information Servers or your own BI Applications

PIM - Product Information Management

Product Information Management (PIM) is the central storage of all information regarding products and their relationships with each other, associated assets and distributed channels

DAM - Digital Asset Management​

Digital Asset Management is the storage, tagging, search and retrieval of files and objects for a brand or company. Objects and their relationships with each other can be complex and difficult to ​manage, a problem that can be solved with AO UK.​

MDM - Master Database Management

Master Data Management is the practice of keeping only a single version of an asset, object or product, therefore, eliminating errors and effectively having a single source of truth for your products. This eliminates errors and marketing working with data that has become redundant.​

Guide to Content Management Systems

Building blocks to enable your business to push products to the relative market in multiple forms and structures ensuring your customer needs are serviced

The concept of a Content Service Platform encompasses many smaller interconnected applications and processes. The key to success is being able to mix and match processes built around standard APIs and data interchange methods to ensure that the system meets the business requirements. 

The ability to manage, capture and report on data from multiple sources including pictures, movies, spreadsheets, APIs and many, many other formats. Storing comparing, normalising and merging the data is a crucial component which can then identify holes in product information or trends of customer behaviour.

Using this information, the marketing team can define rules to automate the publication of data into channels for customers to consume or the marketing team can manually create new products from the collections of products. Complete lifecycle management with histories and versions can be maintained, and used for reporting and analysis in both AO UK Business Information Servers or your own BI Applications

PIM - Product Information Management

Product Information Management (PIM) is the central storage of all information regarding products and their relationships with each other, associated assets and distributed channels

DAM - Digital Asset Management

Digital Asset Management is the storage, tagging, search and retrieval of files and objects for a brand or company. Objects and their relationships with each other can be complex and difficult to

MDM - Master Database Manager

Master Data Management is the practice of keeping only a single version of an asset, object or product therefore eliminating errors and effectively having a single source of truth for your products. This eliminates errors and marketing working with data that has become redundant.

PIMS - DAMS - MDMs

Content Service Platforms

Discover what our system AO Campaign can do for you today and ensure your business can achieve future growth in a digital distribution market

Find out more

Scroll to Top
Scroll to Top